2-D Motion graphics
2D motion graphics is the term or phrase used for a sequence of images to combine in such a manner that a product or service is explained and or showcased via a motion clip. The images are combined in a layered fashion with complimenting or explanatory text to form a process flow of information presented to the viewer. The file output is usually saved as a video format clip such as MPG4 or similar whereby the quality is balanced to the clip size.
Things you need to know (which does influence the budget)
The storyboard determines the type of components required such as length, scenes, narrator and music preparation. In short, the longer the clip, the more expensive it is. You can manage budget by eliminating items such as narrator or music or sound clips but the essence of the clip still remains that it should showcase the product, its workings and have a "call to action" message.
We meet and discuss the message the clip needs to deliver, we write a script where after the narrator/s voice recordings are completed. Once we have the recordings, we can build the scenes around the timeline. Sound clips and music are then added to harmonise the scenes and voila, you have a 2D motion graphics clip.