Define your business goals and strategies with clearly defined goals and milestones. You are in competition with everybody who does the same as you do. You have to identify what you do different or offer better than the rest in order to attract new clients.
Look for a reputable company to assist you if you cannot do it yourself. Do your research. Cheap is also not always better and compare apples to apples.
Once you have identified 2 or 3 companies, do your homework on their offering and evaluate your budget spend according to the work which will be done for you.
Once you have identified the agency who would assist you in your business endeavor, make sure that a project scope and timeline is clearly documented.
Plan the road ahead, identify change parameters and consequences. It is important to understand what you want so that a project blueprint can be clearly defined and documented, prior to starting any development process.
Milestones vary from project to project, make sure the deliverables are clearly defined and on completion signed-off as the project progresses. Transparency is key and you should be part of the entire process from start to finish and beyond the project... Software development and its maintenance is a continuing process and you should allow scope in your budget for future change and updates.
The first priority is to get your corporate identity and your "message" compiled into words and pictures. This entails that you get a logo designed and the message clearly defined.
Once the logo or brand identity is completed, you can plan for your stationery needs. This includes printed and online material which you can send to clients.
Next port of call is to go online. The world today is an online playing field and if you are not online, it is difficult for new customers to find you. You can get sorted with a website or various online marketing platforms.
The world of today is changing at a rapid pace. You will need to keep up with the demands of your clients and the ever changing technology requirements. Be pro-active and adapt your marketing strategies and offerings continuously to attract more clients for sustainability and growth.
You will require a domain or address which we can register for you. This can be either a .co.za for local business, a .com for international business or a .org if you represent an organisation or institution. Your email accounts will be linked to this registered domain and we can host your site on a shared or dedicated server. We recommend a SSL (security https certificate to be linked to your domain).
Your website should be responsive, which means it should be able to easily adapt to all screen sizes. The basic site structure should be set up to be viewed and navigated easily and without fuss. Not too many content with exact call to action prompts for your client to easily understand and know what they need to do.
You want your potential new clients to find you without any hassles. The site needs to be indexed on the Google platform, have the correct keywords and associated wording setup and optimised for online marketing. You can market and advertise online and allow Google to promote your advertsing campaigns via the search results.
Google allows your site to be advertised via a pay per click platform. You can also use various social media platforms to showcase your services and products and also link to and from these social media platforms.
When people search for you, the Business Google account displays information on your company and allows visitors to navigate to your premises with ease. This account also allows for the display of products and posts.
For the professional client, we recommend the Business LinkedIn account. There are tools which can be used to target groups of like minded individuals and clients.
Similar to your normal facebook account, the Business Facebook account is focused on your business with various tools to showcase everything you need, similar to the information presented on your website.
Use YouTube to showcase procedures and products in an engaging and informative way. YouTube also allows for keywords relevant to your products and services on offer.
If you have an idea of something new or just want to automate a lot of procedures within your business, it is important to plan the roadmap and identify all the system and output requirements. This should be documented and signed off.
The initial phase of development is to get the backend with the database and all the administrative tools and processes setup. This is also the area where you will be able to manage all information and reporting from your system once completed.
The user interface is where your client will interact with your system.
Various milestone parameters are built into the development cycle to ensure that the system will comply to the requirements. Once all testing has been completed, the system is deployed and maintained.
Plan what you want to say or showcase - in detail, in order to finalise the copy which can be recorded in the following step.
Once the storyboard is completed, we can record the voice over, shoot the necessary footage, purchase all the material which is required and get all the source material organised.
The fun starts now and we compile everything into a video. We add all the footage and marry it to the voice recordings, text, images and music.
Once you are happy with the draft, we compile the final clip into an HD format file. We can also provide various sized options for advertising on all the social media platforms
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